China Clothing & Textiles Expo
The Brief
Australia’s largest sourcing fair for clothing, textiles, accessories and footwear required a new website and communication campaign designed and delivered.
The Project
Our project incorporated a dynamic, stylised website which formed the backbone of the campaign to increase interest and ultimate visitation to the Expo. Creating a site that incorporated a news focus, has dynamic imagery to capture the visitors attention and keep them on the site for longer, we launched a fresh new face for the event.
This was complemented by a public and trade media campaign – both online and in press – carrying through the look and feel of the new website. Also supported by a strategic direct mail campaign to key decision makers communicating key features and benefits of the event.
The Result
Pre registration and event attendance increased compared to previous years.
movingchair December 16, 2012 Marketing, Work